New West Perfume: A Look at Rare Fragrance for Him and Her

The New West perfume brand was commissioned by then Estee Lauder’s President Byron Donics to regain and recover the Company’s loss of market share and, therefore, revenue. Donic’s mission was to regain its former foothold in the fragrances’ line that it once hold since it had launched Aramis 900 and Aramis Devin, two of the foremost perfumes that are specifically targeted to their wealthy and mature audience. The popularity of Obsession by Calvin Klein and L’Oreal’s Drakkar Noir to the youth gave way to New West perfume, a line of ocean-inspired and brisk notes that is specifically formulated to leave a trail of youthful sex appeal.

This article is written to explore more about New West fragrances and why this brand by a distinguished brand remains to be one of the most coveted and rarest fragrances.

History of New West Fragrance

The New West fragrance is the first line of perfume that was created by Aramis for the younger audience. Aramis, a brand that specifically targets wealthy and mature men, is known for their exquisite and distinguishable scents that linger longer than most designer brands. One of the twenty five brands created under the Estee Lauder, Aramis remains to be one of the most powerful child companies and a billion-dollar house built by specialized cosmetic products.

The New West fragrance for men was launched in 1988, the high time for brands that cater to the youth and zestful audience. This New West perfume for men was launched as a reflection of the high risk taken by Donic in order to resurrect the Aramis brand. In order to conform to Aramis’ brand culture of catering to the male audience, Donic launched the New West fragrance for men two years before introducing their first line ever for women. This bold move made by the Company president was a totally different move from the rest of the strategy followed by most perfume brands: Most, if not all, designer brands would first introduce a female scent, then, release a brand for men. Deciding to launch New West is a brave and bold move, in all sense.

The Fragrance Line

In spite of the sweet-smelling success brought by Donic to Aramis and Estee Lauder, the Company had decided to put a lid to the production of New West fragrances immediately after 1990. Because of the discontinuation of the fragrances’s production, New West perfumes became one of the most sought after and rarest fragrance brands. The New West perfumes, as a direct result, are now two of the most expensive designer fragrance brands in the market.

The New West Perfume for women was created by Aramis in 1990, however since production ceased a few years ago, this has become a rare scent to find and, as a direct result of its discontinuation, is probably one of the most sought after perfumes around.

New West for Her

The New West fragrance for her is the first of the oceanic fragrances in the market today, says the fragrance specialist at ThePerfumeShop.com. Now considered as a scent of timeless luxury and, of course, a collector’s item, the New West perfume for her is a feminine blend perfect for those blue days. Radiant and active, the New West perfume for her is a beautiful mix of hyacinth, bergamot, and marigold with a surprising and noticeable note of refreshing melon. Balancing this zesty scent are jasmine, patchouli, rose, clove, oak moss, and sandalwood.

New West for Him

Launched in 1988, the New West perfume for him is a deep scent of ocean breeze and rain. Available today in 3.4 oz. for $80.